SACRAMENTO, CALIF. – California Interscholastic Federation (CIF) and Nfinity Athletic have announced the signing of an agreement that names Nfinity as the official cheer shoe and bag brand for the CIF through 2023.
“With the addition of competitive cheer to the education-based athletic offerings through CIF, we are happy to add Nfinity to the CIF family,” said CIF Executive Director Roger L. Blake.
“I am so excited to be a part of the birth of Cheerleading as a sport in California,” said Nfinity CEO and Founder Tate Chalk. “The spirit and drive of this great State is exemplified in Cheerleading itself. We are honored to be here in the beginning and look forward to working with the CIF to give opportunity to athletes that might not have it otherwise.”
About the California Interscholastic Federation
The California Interscholastic Federation (CIF) was created in 1914 and is the governing body for high school sports in the state of California. CIF is uniquely positioned to foster student growth in values and ethics. CIF’s ideal of “Pursuing Victory with Honor,” provides the opportunity to influence the actions of the athletic community. CIF strives to promote equity, quality, character and academic development. CIF is a nonprofit federation and the state office, located in Sacramento, Calif., represents the interests of its member Sections. The 10 Sections represent geographic regions within the state: Central, Central Coast, Los Angeles City, North Coast, Northern, Oakland, Sac‐Joaquin, San Diego, San Francisco and Southern. CIF represents 1,587 public and private member schools and more than 831,000 student‐athletes. CIF conducts Regional and State Championships in badminton, cross country, football, volleyball, tennis, wrestling, basketball, soccer, swimming & diving, track & field, golf and water polo. CIF Sections conduct championships in more than 22 sports.
About Nfinity Athletic
Nfinity Athletic is synonymous with Cheerleading worldwide. One of the few brands dedicated to the female athlete, Nfinity is also “The Official Shoe of Cheerleading” ®. Based in Atlanta, GA, Nfinity has over the past 10 years developed and marketed the most innovative products and services in the Cheerleading Industry. Nfinity lives by a principle of authenticity. All of Nfinity’s products are made with one thing in mind, the cheerleader. Nfinity’s patented bags and footwear are on the feet and backs of the very best cheerleaders all over the world. Nfinity is Cheerleading.