LifeStream Partners with CIF to Promote Blood Donations in Southern California
SACRAMENTO, CALIF. – CIF Sports Properties and LifeStream Blood Bank announced today the signing of a partnership through 2027. This partnership will focus on raising awareness about the importance of blood donation and ensuring the health and safety of student-athletes across Southern California. In addition to being on-site at select championship events, LifeStream will also provide resources and support to CIF member schools to help them host blood drives and share vital information about blood donation.
“We are excited to partner with LifeStream Blood Bank in support of such a critical cause,” said Brian Hastings, General Manager of CIF Sports Properties. “This partnership allows us to support health and wellness in a way that directly impacts those who need it most. We look forward to working together to make a difference in the lives of those in need of blood donations, while also fostering a sense of responsibility and teamwork among student-athletes.”
“LifeStream is thrilled to partner with CIF to reach a new generation of blood donors,” said Adam Botello, Director of Donor Resources and Marketing. “It is our goal to inspire high school athletes, their classmates, families and fans in the community to give the gift of life by donating blood.”
About LifeStream Blood Bank
LifeStream serves over 80 Southern California hospitals and operates donor centers in San Bernardino, Riverside, Ontario, Placentia, Victorville, Murrieta, La Quinta, Rancho Mirage and Hemet and conducts mobile blood drives throughout its service area. Eligibility requirements for all donors can be found at www.lstream.org/about-donating/who-can-donate/. All donors should be feeling healthy and well and present a current photo ID. Walk-ins are welcomed, appointments are encouraged. To make an appointment, call 800-879-4484 or visit LStream.org.
About the California Interscholastic Federation (CIF)
Created in 1914, the CIF is the governing body for high school sports in the state of California. The federation is uniquely positioned to foster student growth in values and ethics providing students the opportunity to belong, connect, and compete in education-based athletics. The CIF strives to promote equity, quality, character, and academic development. A nonprofit federation, the state office, located in Sacramento, Calif., represents the interests of its member Sections. The 10 Sections represent geographic regions within the state: Central, Central Coast, Los Angeles City, North Coast, Northern, Oakland, Sac-Joaquin, San Diego, San Francisco, and Southern. CIF represents 1,633 public and private member schools and more than 800,000 student-athletes.
About Playfly Sports
Playfly Sports is a full-service sports marketing company operating where sports marketing, media & technology converge. Playfly Sports drives outcome-based solutions for brands reaching approximately 83% of all US sports fans generating over 230bn impressions each year in pro, college, and high school sports. Utilizing the influence and durability of local sports fandom, Playfly Sports exclusive rights in the NBA, NHL, MLB, NCAA, esports, and high school sectors drive value for our local, regional, and national brand partners. Playfly’s insights-infused multimedia and tech platforms drive innovation through scaled linear, digital, in-venue, and experiential marketing and engagement assets. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Igniting Brands through the Love of Fans. Visit Playfly Sports online at playfly.com and follow Playfly Sports on LinkedIn, Twitter, and Facebook: @PlayflySports. www.playfly.com